Location: Philippines
Over 2,000 motorcycle riders attended the first ever Shell Advance Bike Fair in Filinvest Tent, Alabang. This is a full-day event where riders were spoiled with anything bike-related. Motorcycle clubs and OEM partners set-up exhibits, and games and entertainment were available throughout the whole day.
The main event is the launch of the new formulation packaging of the Shell Advance Ultra with Pureplus Technology, Shell Advance scooter oils, and a limited edition Shell Advance Ultra MotoGP pack.
Famous OPM bands performed and the event ended with three lucky participants bringing home a brand new motorcycle.
This event evolved to become an annual activity for the brand and extended to other regions in the country.
Hedda Damasco 