Location: Philippines
Master Mekaniko (Master Mechanic) is a nationwide influencer’s rewards program based on a loyalty platform designed to encourage motorcycle mechanics to consistently communicate and promote Shell Advance.
In 2016, this program received a Silver Anvil during the 51st Anvil awards.
Results:
- 5,700+ registered mechanics in the first six months of the program.
- 30% sales growth ~ 23,500 liters of Shell Advance Products sold.
Hedda Damasco 