2015 Shell Advance Master Mekaniko

Location: Philippines

Master Mekaniko (Master Mechanic) is a nationwide influencer’s rewards program based on a loyalty platform designed to encourage motorcycle mechanics to consistently communicate and promote Shell Advance.

In 2016, this program received a Silver Anvil during the 51st Anvil awards.


  • 5,700+ registered mechanics in the first six months of the program.
  • 30% sales growth ~ 23,500 liters of Shell Advance Products sold.