Location: Philippines

The Ford Ranger Raptor is one of the market’s best-sellers, launched in 2018.

We care for our customers and want them to have the best experience possible by launching the Ford Ranger Raptor Premiumcare. From July 2020 – January 2022, all brand new Ford Ranger Raptors sold come with a five-year warranty, five-year preventive maintenance service, and a five-year premium roadside assistance coverage. This package saves customers more than Php 100,000 ($2,000) in maintenance fees during their five year ownership of their vehicle and ensures their vehicles get the best care from our certified Ford technicians.

Results:

• Average of 400 units sold monthly.
• Gaining 36% market share in the 4×4 pick-up segment.